Financial

Revenue, cost and profit over time

The Financial section of the SSG Administration Portal shows the money side of the traffic that has already been sent: what customers were charged, what suppliers cost, and the profit between the two.

Use it to:

  • see profit for a period, with revenue and cost alongside
  • break totals down by customer, country, network, supplier or SMSC
  • find customers or destinations that are losing money

Financial is available on cloud SSG instances. It is not shown on SSGLite.

Related sections:

  • Analysis — planned margin, pricing gaps, and cost or revenue per message
  • Reports — traffic volumes, delivery and customer margin
  • Billing — invoices, statements and billed versus actual volumes
  • Dashboard — live revenue and cost widgets (the Financial tab on the dashboard is a snapshot, not this section)
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Traffic amounts, not invoices

Revenue here is the customer price applied to each message from the pricing plan. It is not invoiced revenue. For invoiced amounts, use Billing > Reporting.

Using financial views

Most pages share the same controls.

Date range

Select the start and end dates for the period you want to analyse. The selected range is shown under the picker. Views default to the last 90 days.

Time zone

Choose the time zone used to interpret the date range and to group hourly, daily, weekly, monthly or yearly totals. The last time zone you selected is stored in your user preferences and reused the next time you open a view.

Granularity

The H / D / W / M / Y control groups the chart (and the Overview table) by hour, day, week, month or year. Day is the default.

Entity filter

Overview, Revenue and Profit have a customer drop-down. Leave it on All customers to include every customer.

Costs has a supplier drop-down. Leave it on All suppliers to include every supplier.

View by

Above each table, View by controls how rows are grouped.

One dimension is always included (it cannot be turned off). Tick further dimensions to break the totals down. Unticked fields are hidden and rolled into the total.

ViewAlways includedOptional dimensions
OverviewPeriodCustomer, Country, Network, Supplier
RevenueCustomerCountry, Network, Supplier
CostsSupplierSMSC, Country, Network, Customer
ProfitCustomerCountry, Network, Supplier

Tables and charts

Each view shows a chart and a table. Tables support:

  • Excel — download the current result set (all pages)
  • sorting, paging and, on Revenue, Costs and Profit, search and a column menu
  • footer totals for revenue, cost, profit and profit percentage

Negative profit is highlighted.

Data used by financial views

All four views are generated from hourly aggregated traffic. Aggregates are retained for at least five years by default. See Data retention.

Amounts are converted to the instance base currency set in Configuration > Company. Changing the base currency does not convert historical values.

  • Revenue — customer price from the pricing plan on the service used by the SMPP account
  • Cost — supplier cost from the route that carried the message
  • Profit — revenue minus cost
  • Profit % — profit divided by revenue. Shown as an em dash when revenue is zero

Messages with no customer price contribute no revenue. Messages with no route cost contribute no cost. Use Analysis > Missing prices if revenue looks lower than volume.

Overview

Financial > Overview

Revenue, cost and profit over the selected period.

The profit tile shows profit for the period, with revenue and cost underneath, in the instance base currency.

The chart plots Revenue and Cost as lines and Profit as bars. Negative profit is shown in red.

The table lists each interval (hour, day, week, month or year, according to granularity):

ColumnDescription
PeriodInterval start
Customer / Country / Network / SupplierShown when selected in View by
RevenueCustomer prices, in base currency
CostSupplier costs, in base currency
ProfitRevenue minus cost
Profit %Profit as a percentage of revenue

Footer totals are the sum of the rows in the current result. Profit % in the footer is calculated from those totals, not as an average of the row percentages.

Revenue

Financial > Revenue

Customer revenue in the instance base currency, by customer and (optionally) destination.

The chart plots revenue over the selected period. The table lists each customer, ordered by revenue.

ColumnDescription
CustomerWho was charged
Country / Network / SupplierShown when selected in View by
RevenueSum of message prices, in base currency

Use this to see which customers generate revenue, and which destinations or suppliers that revenue is associated with.

Costs

Financial > Costs

Supplier cost in the instance base currency, by supplier and (optionally) SMSC, destination or customer.

The chart plots cost over the selected period. The table lists each supplier, ordered by cost.

ColumnDescription
SupplierWho carried the traffic
SMSC / Country / Network / CustomerShown when selected in View by
CostSum of route costs, in base currency

Use this to see which supplier connections are costing the most, and whether that cost is concentrated on particular SMSCs or destinations.

Profit

Financial > Profit

Profit by customer and (optionally) destination. Profit is revenue minus cost, in the instance base currency. Negative profit is highlighted.

The chart is the same shape as Overview: revenue and cost as lines, profit as bars (red when negative).

The table lists each customer, ordered by profit:

ColumnDescription
CustomerWho submitted the traffic
Country / Network / SupplierShown when selected in View by
RevenueCustomer prices, in base currency
CostSupplier costs, in base currency
ProfitRevenue minus cost
Profit %Profit as a percentage of revenue

A customer can be profitable overall and still lose money on a country, network or supplier. Tick those dimensions in View by to find the rows that are pulling profit down.

For the planned sell price versus route cost (before traffic is sent), use Analysis > Margin by destination. For a traffic-level margin breakdown by account, system ID and SMSC, use Reports > Customers > Margin.


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